Manuel Martinez is a SEO strategist who has been working with digital performance marketing and SEO since 2008. Originally from Stockholm, Sweden, Manuel started his career in digital marketing by setting up his own online business, promoting music lessons in the London area.

From early on in his career, he has been focused on building search engine marketing strategies for companies in the online gaming industry He first joined the SEO team at Win Technologies, focusing on acquiring online casino players in the Nordics regions, and later led an SEO team at Greenlight Digital where he looked after the agency’s gaming clients. Today he works as a Senior SEO Manager helping some of the largest iGaming companies in the world acquiring customers from organic search.

With a passion for SEO and digital marketing, Manuel always looks to stay on the cutting edge of Content Marketing, Analytics and technical SEO.

Talk synopsis:
Unlocking the potential of Google Data Studio

In June 2016, Google launched Google Data Studio (GDS): a free data visualisation and reporting tool that allows for easy connection and integration with analytics entities, such as BigQuery, Google Analytics and Google Search Console.

This year Google greatly expanded the capabilities of GDS by introducing community connectors which enables connections to any online accessible data source. As a result, digital marketers can now access and analyse data from an ever growing pool of sources such as LinkedIn, Twitter, Moz, SEMRush and Facebook – to name just a few. As more community connectors are built GDS becomes increasingly powerful and should now be part of any digital marketer’s toolbox.
In this presentation, I will demonstrate how to create customisable, insightful marketing performance reports that not only look fantastic but can also be easily shared with colleagues or clients.