Search Camp is a two-day residential search marketing conference, taking place on 13 & 14 December at one of the UK’s best loved holiday parks; Butlin’s in Bognor Regis. The event will explore cutting edge thinking, innovation, best practice and futurism in SEO & PPC. The two-day programme is as follows:


Day One


 Time Agenda
 10:30 – 11:00 Registration & Coffee
 11:05 – 11:10 Welcome
Nick Wilsdon, SEO Lead – Global Channel Optimisation, Vodafone
 11:10 – 11:55 Aleyda Solis, International SEO Consultant, Orainti

Accelerated Mobile Pages (AMP): Do’s & Dont’s for Success
How to effectively implement AMP? Learn about critical validations, most common issues scenarios, tools and resources to use to facilitate the process, as well as to monitor your AMP pages success, from optimisation, visibility, traffic to conversions.

 11:55 – 12:25 Nick Wilsdon, SEO Lead – Global Channel Optimisation, Vodafone
 12:25 – 12:55 Tatiana Kalinina, Business Development Director, Yandex

How Global is Today’s Digital Landscape, Really?
In the world of globalisation, the digital space and the internet are there to erase boundaries and cultural differentiators even further, it seems. For today’s marketers is it enough to look at the global picture to understand digital landscape and Search internationally? On the example of Russia, a market that sits between Europe and Asia, we’ll be taking a look at the global trends in Digital and SEM to see how far they apply and will try to answer the question of how globalised we have really become in the digital industry.

 12:55 – 13:40 Lunch
 13:40 – 14:10 Manuel Martinez, SEO Strategist

Unlocking the Potential of Google Data Studio
In June 2016, Google launched Google Data Studio (GDS): a free data visualisation and reporting tool that allows for easy connection and integration with analytics entities, such as BigQuery, Google Analytics and Google Search Console.

This year Google greatly expanded the capabilities of GDS by introducing community connectors which enables connections to any online accessible data source. As a result, digital marketers can now access and analyse data from an ever growing pool of sources such as LinkedIn, Twitter, Moz, SEMRush and Facebook – to name just a few. As more community connectors are built GDS becomes increasingly powerful and should now be part of any digital marketer’s toolbox.
In this presentation, I will demonstrate how to create customisable, insightful marketing performance reports that not only look fantastic but can also be easily shared with colleagues or clients.

 14:10 – 14:40 Vicke Cheung, Senior Designer, Distilled

Success Beyond Links: How to Make Your Content More Valuable
The line between advertising and marketing has become increasingly blurred, and branded content is everyone’s business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.

14:40 – 15:00 Coffee Break
 15:00 – 15:30 Arnoldo Cabrera, Global SEO Team Leader, IKEA

Challenges of Search in a Global Scale

 15:30 – 16:00 Fernando Angulo, Head of International Partnerships, SEMrush

Reshaping the Landscape of Search: Tracking Google’s Algorithm changes
The fact Google is always making changes to its algorithm is not going to catch you by surprise. Most of its modifications go unnoticed, but sometimes great innovations are introduced that can affect SEO and leave you out of the top positions in search engine results pages (or what are known as SERPs).

This session will talk about how all those changes can be controlled with tools that measure the “volatility” in the SERPs, that is, if there are more or less displacements between the first positions of the SERPs of a keyword.

 16:00 – 16:45 Tor Thompson, EMEA Regional Director for Bing Ads, Microsoft

The Future of Advertising by the Elements
With technology constantly evolving to meet consumer’s needs, the Future of Advertising becomes even more challenging for advertisers as they step into the unknown.  Tor will showcase how we see the future of advertising, helping to ensure brands are ready for the next wave.

 16:45 – 16:50 Closing Remarks
 16:50 Check-In
 17:30 – 18:30 Exclusive Access to Splashworld and Carnival Rides
 18:30 – 19:30 Free Time
 19:30 – Late 3 Course Dinner with Welcome Drink, Search Camp DJ and Majestic Photo GIF pod


Day Two


 Time Agenda
 09:55 – 10:00 Welcome
 10:00 – 10:45 Greg Gifford, Director of Search and Social, DealerOn

Austin Power’s Super Mega Top Secret Local SEO Tips to Help You Dominate in 2018
Most searches have local intent, yet many marketers and businesses still don’t know what Local SEO is or how it works. In this presentation, Greg will explain how Local SEO is different from traditional SEO and then show how it’s the secret solution that small businesses can use to gain more visibility in 2018. Learn how to make your on-site signals rock with content and optimization tips that both users and Google will love. Greg will also show you how local links carry more weight, are easier to acquire, and are typically much harder for competitors to reverse-engineer. You’ll also learn how to make your agency more successful by learning how to explain and pitch Local SEO to clients who don’t really know what it is. Agency marketers will leave with a detailed playbook for 2018, and in-house teams for big brands will learn how to use Local SEO strategies to boost their brand’s local presence.

 10:45 – 11:15 Simon Heseltine, Vice President of Search, ForRent

In-House Marketing, it’s a Team Sport
The world of the in-house marketer is different to that of the agency / consultant, in that we’re part of the overall team working on the site, and compete directly for internal resources. In 2017 moved from being a magazine based flat rental company, to being 100% online. This session will talk about where we’ve been, and where’s we’re going, through discussion of team structure, tactics used (SEO, Paid, Content, Branding, etc), as well as how we’ve prepped for the changes coming in 2018 and beyond.

 11:15 – 11:45 Coffee Break
 11:45 – 12:15 Bastian Grimm, CEO & Director Organic Search Peak Ace AG

Welcome to a New World: Crawling, Indexing & Ranking in the Age of Mobile-First!
Google is changing faster than ever; especially the most recent announcement to entirely switch to a mobile first SEO approach is going have massive impact on how to build long-lasting on-page SEO strategies. Bastian is going to provide you with actionable tips and in-depth insights on changes and improvements necessary to dominate SEO in 2017 and beyond.

 12:15 – 12:55 Jim Banks, CEO, Spades Media

How to be the 800 Pound Gorilla in your Vertical with Facebook Ads Voodoo

 12:55 – 13:55 Lunch
 13:55 – 14:25 Luis Navarrate Gomez, Head of Global Search Marketing, The Lego Group

LEGO: A Year in Search. How Large Organisations Think About Search Marketing

 14:25 – 14:55 Oscar Carreras, Director, SEO, EMEA, Expedia

10 Commandments of In-House SEO Success
The theories and (sometimes counterintuitive) laws of building a successful in-house SEO team geared towards success.

14:55 – 15:15 Coffee Break
 15:15 – 15:50 Tom Cheesewright, Applied Futurist, Book of the Future

Transactional Discovery: The Changing Machines Between Brands and People
The web has a discovery problem. To date, search has been the best solution for navigating the noise. But it can, and will, be bettered. As channels and options continue to multiply, new technologies will come to the fore to assist us in finding answers, often to questions we don’t yet know we have. As we outsource discovery, and even selection, to new machines, how should brands respond?

 15:55 Conference Close


Please note that all speakers are confirmed at time of publication however we reserve the right to make any changes to the programme in circumstances beyond our control.